Follow-ups are missed
A proposal is sent, a call goes well, and then attention moves to delivery work. Weeks pass before anyone notices the conversation stopped, and by then the buyer has moved on.
NOVA OPPORTUNITY MONITOR
Nova reviews every active opportunity in your CRM each morning, identifies where momentum is being lost and highlights the actions your team should take before revenue slips away.
Nova works alongside the CRM you already use. It is not a CRM and does not replace one.
Morning opportunity summary
Thursday 14 May · 07:00 · 46 active opportunities reviewed
STALLED
7
NO NEXT ACTION
5
OVERDUE
3
Northwind Infrastructure — SOC rollout
Proposal sent · Owner: A. Whitfield · Last activity 21 days ago
Suggested action: follow up on outstanding proposal questions
Fabrikam Group — Azure migration phase 2
Scoping · Owner: R. Patel · No next action recorded
Suggested action: confirm scoping workshop date
Tailwind Manufacturing — managed support
Negotiation · Owner: S. Doyle · Follow-up due 4 days ago
Suggested action: reissue revised commercial terms
Contoso Legal — Power Platform review
Discovery · Owner: J. Ferris · Last activity 2 days ago
Suggested action: none — progressing as expected
Illustrative interface. Sample records shown for explanation only.
THE PROBLEM
In growing technical service companies, the pipeline usually looks healthy in the CRM. The difficulty is knowing which of those opportunities has stopped moving, and who is responsible for restarting it.
A proposal is sent, a call goes well, and then attention moves to delivery work. Weeks pass before anyone notices the conversation stopped, and by then the buyer has moved on.
Pipeline reports show stages and values, not momentum. A directorial view of which opportunities have gone quiet usually requires someone to open every record by hand.
Once a team is managing dozens of live opportunities, the ones that need attention most are rarely the ones at the top of the list. Priority becomes a matter of memory.
In technical businesses the people selling are often also scoping, presenting and supporting delivery. Administration slips first, and the CRM stops reflecting reality.
When several people have touched an opportunity, it can be unclear who holds the next action. Work that belongs to everybody is completed by nobody.
Stalled opportunities are often discussed at the end of a quarter, when the practical window to recover them has already closed. Earlier awareness changes the outcome.
HOW NOVA WORKS
Nova connects to the systems you already use, reviews your live pipeline before the working day begins and gives your team a short, ordered list of what needs attention.
Nova reads opportunity, activity and ownership data from your existing CRM. No migration, no change to how your team records work.
Each active opportunity is assessed against recent activity, recorded next steps and expected progression, before the day starts.
Nova flags opportunities that have gone quiet, follow-ups that have passed their date and records with no next action in place.
Findings arrive as a single ordered summary for owners and directors, written to be read in a few minutes rather than analysed.
Your team spends its time on the opportunities where intervention still makes a difference, in the order that matters.
SOLUTIONS
Eight capabilities, designed around how technical service companies actually manage revenue.
Every active opportunity in your CRM is reviewed each morning, without anyone opening a record.
Opportunities that have stopped progressing are identified early, with the length of the gap made clear.
Follow-ups that have passed their agreed date are surfaced while they can still be recovered.
Records with no agreed next step are highlighted, so nothing sits in the pipeline without a plan.
Findings are ordered by the revenue at stake, so the most consequential work comes first.
Where a follow-up is needed, Nova prepares a draft your team can review, edit and send.
Directors see the state of the pipeline and where attention is being lost, in one considered view.
Nova works alongside the platforms you already run, rather than asking your team to adopt another system.
WHO IT’S FOR
Nova is designed for companies where the people who sell are also technical, and where pipeline management competes with delivery.
Recurring contract renewals and upgrade conversations slip while the team absorbs day-to-day support demand.
Long assessment and remediation cycles mean an opportunity can be quiet for weeks without anyone treating it as a problem.
Multiple licensing, project and managed service lines run in parallel, and follow-up ownership becomes difficult to track.
Discovery-heavy sales cycles stall between technical sessions, often waiting on an internal decision nobody is chasing.
Migration and modernisation programmes are phased, and later phases quietly lose momentum once phase one completes.
Engineering leads carry commercial conversations alongside delivery, so follow-ups compete with sprint commitments.
Estimates and statements of work go out and are rarely revisited unless the client comes back first.
Small initial engagements have real expansion potential, but that potential depends on consistent, timely follow-up.
Proof-of-concept work often stops short of a commercial decision because no one owns the next conversation.
More broadly, any business with a considered sales cycle, several active opportunities per person and technical staff involved in selling. If your pipeline depends on people remembering to follow up, Nova is intended for you.
BENEFITS
ABOUT NOVA
Nova Automations builds intelligent operational systems for technical B2B service companies. Our focus is the everyday operational detail that decides whether good work turns into revenue.
Our first product, Nova Opportunity Monitor, addresses one specific problem: opportunities that stop progressing without anyone noticing. It works alongside the CRM a business already runs, reads what is there and reports what needs attention.
We are deliberately narrow. Nova is not a CRM, not a reporting suite and not a replacement for the systems your team has already learned. It is an operational layer that keeps the pipeline honest.
BUILDING NOVA
Every business starts somewhere. Nova is being built alongside our first customer relationships, and we would rather say that clearly than imply a history we do not yet have.
There are no stock testimonials on this website, no invented case studies and no statistics we cannot evidence. Credibility of that kind has to be earned, and we intend to earn it in the ordinary way: by doing the work well.
As implementations complete and customers give us permission, this website will grow to include genuine case studies, measurable outcomes and feedback in customers’ own words. Until then, this page reflects exactly where we are.
We believe honesty builds stronger commercial relationships than polished marketing ever could.
CUSTOMER STORIES
This section is intentionally reserved. As Nova grows and customers give permission, we will publish real implementations, measurable outcomes and detailed case studies here.
Until then we would rather leave the space empty than fill it with placeholder testimonials, borrowed logos or review scores that mean nothing.
If you would like to be among the first businesses Nova works with, we would be glad to talk.
Discuss Your RequirementsCONTACT
If you are interested in learning more about Nova, or would like to discuss whether it is suitable for your business, we would be pleased to hear from you.
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Product descriptions reflect Nova Opportunity Monitor as currently designed. Functionality may change as the product develops, and the scope of any engagement is agreed in writing before work begins.
Interface examples shown on this website are illustrative and use sample records. They do not represent any customer’s data or results.
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