Skip to main content

NOVA OPPORTUNITY MONITOR

Stop Valuable Sales Opportunities Quietly Going Cold

Nova reviews every active opportunity in your CRM each morning, identifies where momentum is being lost and highlights the actions your team should take before revenue slips away.

Nova works alongside the CRM you already use. It is not a CRM and does not replace one.

Morning opportunity summary

Thursday 14 May · 07:00 · 46 active opportunities reviewed

STALLED

7

NO NEXT ACTION

5

OVERDUE

3

  • Northwind Infrastructure — SOC rollout

    Proposal sent · Owner: A. Whitfield · Last activity 21 days ago

    Suggested action: follow up on outstanding proposal questions

    HIGH RISK
  • Fabrikam Group — Azure migration phase 2

    Scoping · Owner: R. Patel · No next action recorded

    Suggested action: confirm scoping workshop date

    ATTENTION
  • Tailwind Manufacturing — managed support

    Negotiation · Owner: S. Doyle · Follow-up due 4 days ago

    Suggested action: reissue revised commercial terms

    ATTENTION
  • Contoso Legal — Power Platform review

    Discovery · Owner: J. Ferris · Last activity 2 days ago

    Suggested action: none — progressing as expected

    ON TRACK

Illustrative interface. Sample records shown for explanation only.

THE PROBLEM

Most opportunities are not lost to competitors. They are lost to silence.

In growing technical service companies, the pipeline usually looks healthy in the CRM. The difficulty is knowing which of those opportunities has stopped moving, and who is responsible for restarting it.

Follow-ups are missed

A proposal is sent, a call goes well, and then attention moves to delivery work. Weeks pass before anyone notices the conversation stopped, and by then the buyer has moved on.

There is no reliable visibility

Pipeline reports show stages and values, not momentum. A directorial view of which opportunities have gone quiet usually requires someone to open every record by hand.

There are too many active opportunities

Once a team is managing dozens of live opportunities, the ones that need attention most are rarely the ones at the top of the list. Priority becomes a matter of memory.

Salespeople become genuinely busy

In technical businesses the people selling are often also scoping, presenting and supporting delivery. Administration slips first, and the CRM stops reflecting reality.

Ownership is unclear

When several people have touched an opportunity, it can be unclear who holds the next action. Work that belongs to everybody is completed by nobody.

Problems surface too late

Stalled opportunities are often discussed at the end of a quarter, when the practical window to recover them has already closed. Earlier awareness changes the outcome.

HOW NOVA WORKS

Five steps, running every morning

Nova connects to the systems you already use, reviews your live pipeline before the working day begins and gives your team a short, ordered list of what needs attention.

  1. 1

    Connect your CRM

    Nova reads opportunity, activity and ownership data from your existing CRM. No migration, no change to how your team records work.

  2. 2

    Nova reviews every opportunity every morning

    Each active opportunity is assessed against recent activity, recorded next steps and expected progression, before the day starts.

  3. 3

    Identify stalled opportunities and missing actions

    Nova flags opportunities that have gone quiet, follow-ups that have passed their date and records with no next action in place.

  4. 4

    Receive a prioritised operational summary

    Findings arrive as a single ordered summary for owners and directors, written to be read in a few minutes rather than analysed.

  5. 5

    Focus attention where revenue is most at risk

    Your team spends its time on the opportunities where intervention still makes a difference, in the order that matters.

SOLUTIONS

What Nova Opportunity Monitor does

Eight capabilities, designed around how technical service companies actually manage revenue.

Opportunity Monitoring

Every active opportunity in your CRM is reviewed each morning, without anyone opening a record.

Stalled Opportunity Detection

Opportunities that have stopped progressing are identified early, with the length of the gap made clear.

Missed Follow-up Detection

Follow-ups that have passed their agreed date are surfaced while they can still be recovered.

Missing Next Actions

Records with no agreed next step are highlighted, so nothing sits in the pipeline without a plan.

Revenue Risk Prioritisation

Findings are ordered by the revenue at stake, so the most consequential work comes first.

Assisted Follow-up Drafts

Where a follow-up is needed, Nova prepares a draft your team can review, edit and send.

Executive Dashboard

Directors see the state of the pipeline and where attention is being lost, in one considered view.

CRM Integration

Nova works alongside the platforms you already run, rather than asking your team to adopt another system.

WHO IT’S FOR

Built for technical B2B service businesses

Nova is designed for companies where the people who sell are also technical, and where pipeline management competes with delivery.

Managed Service Providers

Recurring contract renewals and upgrade conversations slip while the team absorbs day-to-day support demand.

Cyber Security Consultancies

Long assessment and remediation cycles mean an opportunity can be quiet for weeks without anyone treating it as a problem.

Microsoft Partners

Multiple licensing, project and managed service lines run in parallel, and follow-up ownership becomes difficult to track.

Cloud Consultancies

Discovery-heavy sales cycles stall between technical sessions, often waiting on an internal decision nobody is chasing.

Azure Consultancies

Migration and modernisation programmes are phased, and later phases quietly lose momentum once phase one completes.

Software Engineering Companies

Engineering leads carry commercial conversations alongside delivery, so follow-ups compete with sprint commitments.

Software Development Companies

Estimates and statements of work go out and are rarely revisited unless the client comes back first.

Power Platform Consultancies

Small initial engagements have real expansion potential, but that potential depends on consistent, timely follow-up.

Business Intelligence Consultancies

Proof-of-concept work often stops short of a commercial decision because no one owns the next conversation.

Technical B2B Service Businesses

More broadly, any business with a considered sales cycle, several active opportunities per person and technical staff involved in selling. If your pipeline depends on people remembering to follow up, Nova is intended for you.

BENEFITS

What changes day to day

01Better visibility
The state of every active opportunity is clear each morning, not reconstructed before a pipeline meeting.
02Clear ownership
Every flagged opportunity carries an owner and a next action, so responsibility is never ambiguous.
03Earlier intervention
Problems are raised while there is still time to act, rather than at the end of a reporting period.
04More consistent follow-up
Follow-up becomes a routine part of the working day instead of depending on individual habits.
05Reduced manual reviews
Directors spend less time reading through CRM records to work out what has gone quiet.
06Improved operational awareness
Patterns become visible over time: where deals slow, which stages stall and where process needs attention.

ABOUT NOVA

Operational systems, built for how technical companies work

Nova Automations builds intelligent operational systems for technical B2B service companies. Our focus is the everyday operational detail that decides whether good work turns into revenue.

Our first product, Nova Opportunity Monitor, addresses one specific problem: opportunities that stop progressing without anyone noticing. It works alongside the CRM a business already runs, reads what is there and reports what needs attention.

We are deliberately narrow. Nova is not a CRM, not a reporting suite and not a replacement for the systems your team has already learned. It is an operational layer that keeps the pipeline honest.

BUILDING NOVA

Where we are today, stated plainly

Every business starts somewhere. Nova is being built alongside our first customer relationships, and we would rather say that clearly than imply a history we do not yet have.

There are no stock testimonials on this website, no invented case studies and no statistics we cannot evidence. Credibility of that kind has to be earned, and we intend to earn it in the ordinary way: by doing the work well.

As implementations complete and customers give us permission, this website will grow to include genuine case studies, measurable outcomes and feedback in customers’ own words. Until then, this page reflects exactly where we are.

We believe honesty builds stronger commercial relationships than polished marketing ever could.

COMPLETED

  • Nova founded
  • Product concept finalised
  • Website launched
  • Opportunity Monitor designed

IN PROGRESS

  • First customer implementation
  • First customer case study
  • Customer testimonials
  • Public product roadmap
  • Additional Nova modules

CUSTOMER STORIES

Reserved for genuine customer stories

This section is intentionally reserved. As Nova grows and customers give permission, we will publish real implementations, measurable outcomes and detailed case studies here.

Until then we would rather leave the space empty than fill it with placeholder testimonials, borrowed logos or review scores that mean nothing.

If you would like to be among the first businesses Nova works with, we would be glad to talk.

Discuss Your Requirements

CONTACT

Discuss Your Requirements

If you are interested in learning more about Nova, or would like to discuss whether it is suitable for your business, we would be pleased to hear from you.

EXPECTED RESPONSE
Within one working day